Business Showcase Jody Robinson
In the last years of the 1800’s, there was an era-defining shift propagated by a steel steed on two wheels. The bicycle. Newspapers around the world commented on the fad, especially as it pertained to its most favorite audience: women. The Columbian, out of Pennsylvania, reported in 1895, “she is riding to greater freedom”.
Elizabeth Cady Stanton declared that “woman is riding to suffrage on the bicycle.” Since the turn of the century, there have been ebbs and flows in the bicycle’s popularity: but nothing like the surge that we saw as the Covid-19 pandemic forced Americans into lockdown in the early months of 2020.
In April, bike sales grew 75% over last year. No doubt much of the trend can be credited to the E-bike - the evolved and infinitely more exciting electric iteration of the traditional two-wheeler. Jason Spates, co-owner of the Dana Point-based Doheny Bike, couldn’t let the opportunity pass him by. Like Ms. Stanton though, he saw the new business as a mobility store: dedicated to get his clients outside, active, and smiling again.
“We recognized the opportunity to give back, to contribute to our community that shaped our childhood, and it felt natural to encourage mobility and personal...